Nowadays digital marketing is a fundamental and one of the most efficient tools for all types of companies and businesses. At Dentaltix you will find a series of blogs about digital marketing in the dental clinic and its most popular tools.
And what is the aim of these articles? Without hesitation, to help you achieve greater contact and impact with potential clients, endorse certain promotions or improve your strategies and image.
In this blog we will talk about digital marketing so you can expand your knowledge about this tool and tell you why it is very important to apply a good strategy in the dental clinic, always with defined objectives and knowing where we want to go. Don't miss this series of blogs because they will help you a lot! Let's start!
What is digital marketing?
We can simply define digital marketing as a set of online tools and strategies created to help promote a service, company or product and obtain benefits. In this case we will promote: the dental clinicand all the services it offers.
You will be able to offer a wide variety of information and actions, get closer to your patients and target audience through digital media.
Have you ever thought how many people have searched the internet to find out how to solve their dental problems? More than you think! Even if the dental clinic is physical, it is also essential to be present online.
If you are well positioned and offer quality information, you will be rewarded for your digital marketing efforts by receiving leads from consumers, and they will choose you.
Digital marketing is about showcasing your dental clinic and brand image to the online audience, which plays an essential role. And through multiple platforms establish a close relationship with this audience.
You will get to know very closely the choices and needs of patients which will become a great opportunity to take advantage of in your clinic and develop strategies according to these needs.
In short, in this series of blogs you will discover all the tools and advantages of having a good digital marketing strategy for your dental clinic and thus strengthen all the services you offer. Try to think like this: What I have, the competition doesn't!
Why is it important to have a digital marketing strategy in your dental clinic?
Nowadays having a good digital marketing strategy focused on your dental practice is essential. Unlike offline marketing, the internet is the main mechanism to execute it, and that doesn't make it any more impersonal! You can get more direct contact with potential customers and a more personal treatment from anywhere.
With the help of Internet, you have a variety of platforms to promote your clinic's strengths, treatments and more and reach your customers directly. This way they will also get to know your brand.
digital marketing and its strategies will give your dental clinic a great opportunity for growth, positioning, attracting new patients and increasing sales. Have you ever thought that most of your patients are probably connected to the internet all the time? Take advantage of it!
Before telling you about the advantages of digital marketing in the clinic, it is important to mention that tailored attention to the requirements of each patient is a great benefit for all parties.
Advantages of digital marketing for your dental practice
- Accurate results, analysis and measurement: getting data and being able to analyse it afterwards will help you to identify mistakes and develop new solutions. In addition, you will know much better the behaviour of your target audience, what their interests are in the dental sector and be able to offer them quality services.
- Reach your target audience: it will allow you to reach the target audience you want.
- interaction: your patients will be able to interact with you through social media, web or email. It is important to emphasise that social media have a lot of power nowadays and receivingfeedback from the clinic will offer our client trust and reliability.
- Improved customer experience for example, we are offering our patients a close and personalised experience. Making them feel special is fundamental.
- Tailor-made budget there are many channels through which you can initiate quality digital marketing strategies without investing large budgets.
- Lead generation and customer retention: through a lead, you will obtain a user's personal data. This will help you convert this traffic from your channels into potential contacts and possible customers:
- Strangers ➜ Attraction.
- Visitors ➜ Conversion.
- Leads ➜ Receipt of information.
- Customers ➜ Loyalty.
How should the objectives of your marketing plan for dental clinics be like?
We must be very clear about what we want, how we want it and how we want it to be in the future. To this end, the objectives must always be:
- Realistic and feasible.
- Accurate and concise.
- Establish a calendar in the agenda to measure our short, medium and long term objectives.
- Measurable and achievable.
What tools to use for digital marketing in your dental clinic?
There are infinite number of digital marketing tools available today. Some are free and some are paid, but you can achieve great results with both options.
In the following blogs of this series, we will tell you in detail which tools you can use in your dental practice, their utilities and much more.
Below, we will briefly name some of these tools:
A space as important on the internet like the website, is attractive and functional. You will be able to show your dental clinic with information, photos, videos, blog, the team that forms the clinic and much more. Everything is advantages!
In the contact part of the website they can find all the information like telephone, email address, social networks, location and map if necessary.
Clients will be able to keep up to date with your website and all the latest news. To start with digital marketing in the dental clinic, a website is a safe option.
A blog provides news about your dental clinic, treatments, advice or whatever you are most interested in publishing, and is a very relevant source of information. It also helps you to position yourself on the Internet (SEO). It is important to know how to choose correctly which contents to publish and which are unique.
Publishing blog articles helps a lot to boost your digital marketing strategy if it is done correctly.
A newsletter is a publication that can be sent to a client database on a regular basis, containing news and content of interest.
A newsletter can help your clinic to create and strengthen relationships. Sending emails with creative content makes our patients feel interested and in some way, will help to keep them loyal to us.
There are many social media nowadays that put us in direct contact with our patients.
Through them you can also get potential patients from your city and establish contact with them. As we will tell you in detail in the next articles how to use them to make them profitable, we will give you a preview of some of the most efficient ones:
With social media, you will raise awareness of your dental clinic and communicate with your patients on a daily basis.
As you can see, being on the internet is almost mandatory. We hope you liked this introductory article on digital marketing for your clinic! And don't miss the continuation of this article, you'll love it!
Thank you for reading and if you have any questions or comments, don't hesitate to contact us. If you want to be always updated on the latest news and trends in the dental sector, we look forward to seeing you in our next articles and on our social media. See you soon!