Spring begins, and with it, good weather is as well. A season of the year in which there is a considerable increase of patients who come to your practice for teeth whitening. This is an advantageous oppurtunity for you; To encourage your patients to visit and remind them of the benefits of wearing a healthy and shiny smile. From here we will show you some tricks and suggestions to remind our patients that the doors of our clinic are wide open.Are you ready? Keep reading!
Why we should take advantage of spring to promote tooth whitening.
With the arrival of spring opens a season in which the sun and comfortable temperatures contribute to kick-start a period in which innumerable social events happen. Parties with friends, trips and family gatherings multiply at this time of year. Not to mention the rise of the now famous "WBC," weddings, baptisms and communions, which increase considerably with the arrival of good weather. Due to all this, a few months are beginning, propitious so that from our clinics we remind patients of our services in dental whitening, or even, we propose the idea of starting a campaign that, with complete certainty, will have a great reception.
Who should we contact?
As we know, tooth whitening is a technique open to everyone. Anyone can access this service without any restriction, as long as it is carried out under the supervision of professional experts. However, according to recent studies, the patient's profile fits a man or woman between 20 and 45 years of age. From artists and communicators, to professors or lawyers. Even, it seems that the number of older people who start to want to improve their smile picks up.
How can we promote our teeth whitening?
From Dentaltix we would like to share some ideas and suggestions with which to call the attention of our patients and encourage them to visit our clinics taking advantage of the beginning of spring.
- It is highly recommended, first of all, make the most of your social media (Facebook, twitter) to remind your customers that you have a great service in teeth whitening and that you can access it at any time.
- Do not forget your target audience . We have already commented on whom we should address, so it is vital to focus our efforts on making an appeal to this type of patients. For example, it can be a great moment to make promotions of the type: "2x1 in Whitening for boyfriends", to encourage the future bride and groom to enjoy a sparkling smile on their wedding day. Any initiative is good, we just have to let our imagination fly.
- We recommend you to provide clear and accurate information . It is advisable to place special emphasis on your patients being able to perceive the benefits of performing this type of treatment through qualified experts. Posters in our consultations, brochures or publications. Any site is good for our patients to know first hand all the details of their treatment. Here are some examples of marketing made by SDI Limited for the promotion of teeth whitening that you can use in your waiting rooms.
- Do not forget to use all the means at your disposal to remember any of these promotions. Not only social networks. It is also highly recommended to send newsletters so that our patients are aware of the services we offer them and the advantages of adequate teeth whitening.
Remind your patients of the importance of dealing with experts It is important to remind our patients of the need for this type of treatment to be carried out under the close supervision of an expert dentist. It is increasingly common to see treatments offered by non-specialized clinics on the market, which can put our patients' health at risk. That is why it is vital to make our patients see the advantages of placing themselves in the hands of a qualified dentist . No one better than us can guarantee better results and better medical supervision. We invite you to share with your patients this infographic of our blog , where we inform about the risks that low-cost dental whitening entails.
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