Here are some tips and tricks to attract more customers to your dental clinic.
Put your patients health first!
It may sound trivial and obvious, but we believe that a good starting point to make a clinic more attractive and appealing to customers is to be as welcoming and transparent in the eyes of your customers as you can be! By being open and more transparent to cutomers you can gain their trust and interest in pursuing a long term clinic and patient relation. Avoid caparitive and misleading advertising and focus on putting your patients first rather than trying to out do the neighbouring clinics.
Promote low price?
We are not so certain about that. Aiming for the lowest price possible and competeing to try get it can be counterproductive and hinder the quality of the sevrice you are promoting. There is also no guarentee no matter how hard you try that your services will be the lowest and it could scare potential customers off by making them think that they are not in good hands.Without mentioning margins you want to sell what you have to offer at a reasonable and well thought at and arrived at price.
However, the orientation of the clinic must be taken into consideration too, if you are in an area where your average client is unable to afford the standard pricing then bare that in mind and adjust your prices accordingly to suit the needs of your clients in the area you work in.
How to advertise your practice in compliance with regulations.
To run a business and fulfill your duties in society you must have patients who pay for your services.
In essence you have to advertise and retain your patients. One of the main mistakes is that you think that in order to attract patients and then retain them we have to resort to a discount at our expense. Statistically, we can tell you that if you advertise a low price you will attract a certain type of client and that will be difficult to retain if your practice is not a discount health practice.
Your practice should not be a call to the lowest price but an excellence service where patients can find a professional with whom to create a relationship of trust with. This is what health marketing is all about.
Welcome your patients, make them feel at home. You want them to get the impression of professionality, excellence, quality and family when they arrive at your office. This way you can be sure they will return and more so spread the word.
10 Techniques for bringing customers closer to the clinic!
1) User Friendly and intuitive website!
In addition to benefiting from a website of great impact, you must adapt this website to the mobile version (or mobile phone) as more than 50% of access is made by Smartphone, not having an optimized site means a probability loss of a large number of potential customers. We all know that the customer often struggles to trust, so it is important to have a clear, simple and clean layout on your page so that the information they are looking for is easily available!
2) Social networks
Users are increasingly searching the web for health information. And they are not limited to institutional or corporate websites, but are looking for a closer and more direct relationship with specialists. A privileged channel to establish and maintain this relationship, with a view to loyalty, is that of social networks. Some medical and specialist practices have started, with excellent results, to use social channels for customer assistance or to respond to requests and quotes. It is important to stay in close contact with your patients and always be ready to provide useful information to help them choose us!
3) Google Business Page
It could be useful to create this type of page, so that customers who are looking for us can access useful information such as time, address, phone number and e-mail for example without even needing to access our site, especially from a mobile phone, when people do not have time to devote to turning around the site to find the little information needed
SEO optimization is an integral part of healthcare marketing. Whether it's blog articles, website pages or social networking posts, SEO techniques make content more visible and relevant, just when users are looking for similar or related content. Thanks to SEO techniques, we can intercept the searches of our potential patients and significantly increase the traffic to our pages. Try to use as often as possible words used by your customers, use sites to search for more used words and insert them in your articles or posts, etc. to ensure that you are among the first results of your customers
5) Promotion of events, seminars, conferences and events
Publish and promote all the activities in which you participate, will allow you to gain authority and confidence not only from the public, but also from the scientific community. It is therefore important to establish and maintain relationships with partners (or other structures) and colleagues, who can become ambassadors of our activity.
6) E mail marketing: newsletter and mailing list
News are not finished or obsolete at all, on the contrary, if applied correctly, with the right timing, that do not contain spam and that are really useful for the customer; they become a real resource within the reach of the clinic
7) Collect data and segment the target
Profiling your typical customer is extremely important, allowing you to differentiate the various advertisements by customer group, maximizing your efforts. On fb for example we can show messages only to certain age groups etc!
8) Facebook Adverts and Google Adverts
Sometimes, to give a boost to our business, you need to invest in advertising. The costs of web advertising, unlike other channels, are also accessible to small studios and the return in terms of visibility, if the campaign is well planned, can be surprising. This is because, Facebook Ads and Adwords, allow us to reach our target audience with a very high precision compared to the general media.
9) Promotions on site and social networks
The web and social networks are great channels for promotions, offering gifts and proposing customized packages for specific categories of users. These promotional forms, in addition to increasing the volume of bookings and visits, are very valid to spread the knowledge of a health facility and to encourage the natural propensity to share on the web.
10) Corporate blog and inbound marketing
Inbound marketing starts from a concept opposite to traditional marketing, based on a generalist spread of messages (push). It aims to attract (pull) the potential customer, making visible and accessible content of interest to him. First of all, it is much more effective than traditional marketing, since the pre-retirement to receive the message, by an interested person, is infinitely higher. In addition, inbound marketing allows to broaden the catchment area and can help to create a good reputation.
We conclude by saying that if we want to "survive" in the market, we can not ignore these activities, to beat the competition, it is necessary to manage them in a professional manner and with long term goals of looking after your customers in mind.