On occasions, you have surely thought about how to increase the flow of clients in your dental clinic; therefore, here are some tips and tricks that may be useful to you.
The patient's health comes first
It may seem banal and obvious, but we think it's a good starting point to make our clinic more transparent and improve the image the client may have of us. By devoting ourselves to our patients in a transparent manner, we will ensure their possible return in the event of other needs.
Let's not go into comparative or misleading advertising! Let's remember that our first objective is patient care , and that could probably take a back seat if our focus is solely on trying to be better than our direct competitors.
Is it good to promote low prices?
Running for the lowest price is probably counterproductive!
In the first place, because there will always be someone who offers lower or more competitive prices than ours.
Second, doing so could feed customers into thinking that our services are of poorer quality. In addition, we need to achieve positive margins that allow us to maintain the company and pay suppliers, as delays in payments would give us a very bad image and we would lose credibility. Remember that we provide a service and it is fair to pay properly!
On the other hand, it all depends on the orientation of our clinic: whether our goal is to offer low cost prices, trying to create this image of absolute savings in the minds of our clients; or whether our goal is to be a high standing clinic with higher prices, attracting another type of client to our clinic. One way or another, we must choose and not remain in limbo, as we risk not capturing any type of new client.
How to correctly advertise your clinic?
A clinic is a company, so it is obliged to pay taxes. The payment of these taxes is obtained thanks to the daily work, as much yours as that of all your workers. In order for a company to function and meet its obligations, it must have patients who pay for the services offered and performed.
In short, you need to advertise and retain your patients. One of the main mistakes we often think is that in order to attract patients and then retain them we must resort to discounts on our products and services. Statistically, if you advertise a low price, you will attract a certain type of clientele that will be difficult to retain if your clinic is not a constant discount store.
Your clinic should not be a reference to the lowest price, but an excellence where patients can find a professional with whom to create a relationship of trust. That's what health marketing is for.
Welcome your patients and make them feel welcome! They must perceive the quality and professionalism that your clinic offers so that they want to return to it!
10 techniques to attract clients to your clinic!
1) Easy to use and intuitive website
In addition to benefiting from a high impact website, it is necessary to adapt this website to the mobile version, as more than 50% of the accesses are made from a mobile phone. Not having an optimized website means the loss of a large number of potential customers. We all know that customers find it difficult to trust what they don't know, so it is important to present a clear, simple and clean design on your page so that the information you are looking for is easily available.
2) Social networks
More and more users are looking for health information on the web. These users are not limited to institutional or corporate sites, but are looking for a closer and more direct relationship with specialists. Social networks are an ideal channel for establishing and maintaining this type of relationship. Some medical and specialist studies have begun, with excellent results, to use social networks for customer service or to respond to requests or doubts. It is important to maintain close contact with your patients and always be ready to provide useful information that can help them choose us!
3) Google Business Page
It can be beneficial to create this type of page so that customers looking for useful information such as time, address, phone number and email can be accessed without having to access our website, especially if it can be accessed from a mobile phone. People look for immediacy and ease.
SEO optimization is an integral part of healthcare marketing. Whether it's blog articles, website pages or social networking posts, SEO techniques make content more visible and prominent just when users are looking for similar or related content.
Thanks to SEO techniques we can intercept searches from our potential patients and significantly increase traffic to our pages. Try to use the words your customers use as often as possible, use the sites to search for the most used words and insert them in your articles or publications, etc. to make sure you are among the first results of your customers.
5) Promotion of events, seminars, conferences and events
Announces and promotes all the activities in which you participate. This will allow you to gain authority and trust not only from the public, but also from the scientific community. Therefore, it is important to establish and maintain relationships with partners (or other structures) and colleagues who can become ambassadors for our business.
6) E-mail marketing: newsletters and mailing lists
The newsletters are neither finished nor obsolete; in fact, if applied correctly and on time, they do not contain spam and are really useful to the client, they become a real resource within the reach of the clinic.
7) Collect data and segment the target audience
The profile of your typical customer is extremely important, as it can differentiate the different ads by customer segment, thus maximizing your efforts. On Facebook, for example, we can display messages only to certain age groups, by geographic area, etc.
8) Facebook Ads and Google Adwords
Sometimes, in order to boost our business, it is necessary to invest in advertising. The costs of advertising on the web, unlike the other channels, are also accessible to small clinics and their performance in terms of visibility, if the campaign is well planned, can be surprising. This is because Facebook Ads and Adwords allow us to reach our target audience with very high accuracy compared to general media.
9) Promotions on the web and social networks.
The web and social networks are extraordinary channels for making promotions, offering gifts and offering personalized packages for specific categories of users. These promotional forms, in addition to increasing the volume of bookings and visits, are very valid to spread the knowledge of a clinic and to encourage the natural propensity to share on the web.
10) Corporate blog and entry marketing.
Incoming marketing starts from an opposite concept to traditional marketing based on a general diffusion of messages (push). Its objective is to attract potential customers by making visible and accessible the contents of their interest.
In the first place, it is much more effective than traditional marketing, since the reception of the message by the interested party is infinitely higher. In addition, Inbound Marketing allows you to broaden your catchment area and can contribute to creating a good reputation.
We conclude by saying that if we want to "survive" in the market, we cannot do without these activities, and that to beat the competition it is necessary to manage them professionally and from a long-term perspective.